Visionary marketing leader with a track record of architecting data-driven marketing strategies focused on elevating brand presence, accelerating revenue growth, and optimizing market positioning. Adept at transforming marketing functions into agile ecosystems to fuel demand generation, enhance customer engagement, and drive measurable business outcomes. Known for building and scaling marketing operations to integrate branding, content strategy, digital engagement, and sales pipeline development. Master at aligning marketing initiatives with business objectives and revenue targets to ensure campaigns deliver ROI and strengthen market influence.

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People-centric and innovation-driven strategist, dedicated to building high-performing teams and promoting a culture of curiosity, accountability, and executional excellence. Expert in building cross-functional partnerships between marketing, sales, and executive leadership to develop compelling brand narratives and improve customer experience. Equipped with strong expertise in storytelling, digital transformation, and brand evolution coupled with an aptitude to thrive on orchestrating marketing ecosystems that turn ideas into action, engagement into loyalty, and strategies into sustained business growth.

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PROFESSIONAL EXPERIENCE

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Noch Power • Lake Forest, CA                                                                                                                                      Director of Strategic Partnerships - Contract

Designed partnership marketing strategy to strengthen brand positioning. Led redesign and launch of company’s event and lead capture strategy, and streamlined inbound engagement.

• Designed comprehensive growth marketing strategies across multiple verticals to maintain alignment with brand positioning.

• Achieved $100K savings on trade show booth purchases by handling marketing budget and optimizing expenditures, including vetting vendors, cutting inefficiencies, and executing in-house projects.

• Brought 75+ leads at the company’s first event by creating and maintaining trade show presence, leading logistics, overseeing scheduling, and driving lead generation.

 

BTC POWER • Irvine, CA                                                                                                                                                ​

Marketing and Communications Manager

Improved customer journey by enhancing conversion rates, reducing churn, and increasing customer lifetime value. Implemented a full-scale brand refresh by creating new guidelines for company-wide use. Designed partnership marketing strategy to strengthen brand positioning with resellers and external partners. Led redesign and launch of company’s website in 2023, including implementing SEO strategies, lead capture tools, and ongoing updates for inbound engagement.

• Increased adoption from 40% to 80% and improved sales funnel visibility by revitalizing CRM processes in Salesforce.

• Designed comprehensive growth marketing strategies across multiple verticals to maintain alignment with brand positioning.

• Achieved $30K savings on collateral and $100K on trade show booth purchases by handling $1M marketing budget and optimizing expenditures, including vetting vendors, cutting inefficiencies, and executing in-house projects.

• Grew LinkedIn following from 2K to 10K and boosted engagement by 400% through high-quality content development and posting.

• Created $75M sales funnel with new lead generation program and sales enablement

• Shortened lead outreach timeline from 48 hours down to 7 minutes with marketing automation creation and implementation

• Brought 200+ leads at the company’s first event by creating and maintaining trade show presence, leading logistics, overseeing scheduling, and driving lead generation.

 

CERTIFIED AVIATION SERVICES • Ontario, CA                                                                                                             Marketing and Media Manager

Developed marketing strategy to elevate brand positioning and improve business growth. Headed full-scale brand and logo relaunch projects to implement company-wide guidelines and ensure consistent branding. Designed innovative marketing collateral, including brochures, flyers, and sales decks to maintain cohesive and compelling brand message.

• Secured print and digital placements and increased web traffic by 20% through launch of first structured advertising program.

• Reduced waste by $250K and maintained a strong market presence by managing a $1M marketing budget, identifying cost-saving opportunities, and optimizing vendor selection.

• Launched company’s new website in 2021 by overseeing content updates, user experience improvements, and SEO optimization.

• Strengthened internal marketing processes to relieve workload of overwhelmed team members and improve overall efficiency.

• Reported marketing KPIs directly to the VP and provided accurate insights related to campaign performance and market impact.

• Expanded PR efforts by increasing press release frequency to one per month and enhancing brand presence at industry events.

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RESTAURANT DEPOT - CORPORATE • Anaheim, CA                                                                                                    Marketing Coordinator

Led advertising program reimbursement team on managing vendor contracts, analyzing sales data, and ensuring accurate billing and collection of funds. Executed interdepartmental projects by collaborating with four VPs and the COO to design, launch, and track key marketing initiatives. Created new company-wide procedures for contract submissions, fund allocations, and reporting. Partnered with AP to ensure proper financial allocation of vendor funds and advertising budgets.

• Managed vendor demonstration scheduling and contracts across 25 nationwide locations, including coordinating promotions before the program’s pandemic-related suspension.

• Reduced contract search time from one hour to seconds and provided daily visibility into expiring contracts by developing and implementing an automated contract tracking system.

• Designed impactful digital and print advertising campaigns, including mailers, banner ads, and corporate email blasts for consumer packaged goods (CPG).

 

SIGNAL HOUND • Battle Ground, WA                                                                                                                              Marketing Team

Designed Google Ads, AdWords popups, and wallpaper ads to enhance digital marketing efforts. Managed social media accounts and developed content to align with the company’s marketing strategy.

• Prepared marketing collateral, including business cards, product packaging, and newsletters distributed to 75+ recipients.

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M. DENTAL LAB, LLC • Spokane, WA                                                                                                                                Owner | Director of Marketing

Maximized brand awareness by building social media presence, developing interactive website, and driving digital marketing strategies. Designed and produced captivating marketing collateral, including brochures, business cards, and email campaigns.

• Accelerated revenue growth from $50K in the first year to $575K in the final year by leading sales and customer engagement and delivering hands-on leadership to two professionals.

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