Restaurant Depot West Coast Corporate | Feb 2020
Marketing Coordinator
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Created marketing collateral
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Designed graphics for bi-weekly printed ad
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Coordinated email-blasts, banner ads, and ad-panels in monthly and weekly digital and printed ads
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Social Media Posts
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Collaborated with AP for financial allocations
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Created new company procedures for submission of contracts, funds, and reports.
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Advertising program reimbursement team leader; point person for vendor contracts, analyzing report data to bill and collect for funds due.
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Inter-departmental team leader, facilitating the design, inception, and implementation of time-critical projects; responsible in the measuring and reporting of project metrics to multiple high level executives including four different VP’s and the COO.
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Coordinated vendor demonstration contracts
RESUME
Work Experience
BTC POWER | Present (August 2022 - Present)
Marketing & Communications Manager
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Collaborate closely with the sales team to develop and implement promotional items, marketing materials, and sales presentations for the company.
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Efficiently organize and manage all aspects of trade shows and conferences, including booth setup, marketing materials, meetings, and advertising.
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Oversee PPC and Google Ads initiatives to optimize online presence and drive targeted traffic.
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Spearhead the creation and management of social media accounts across platforms such as LinkedIn, Twitter, and Instagram.
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Take charge of internal and external communication for the company, ensuring a consistent and professional image.
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Maintain and update the company website to reflect current and relevant information.
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Design and produce all marketing collateral, maintaining a cohesive and polished brand identity.
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Conduct in-depth market research on competitors and current customers, providing valuable insights for strategic decision-making.
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Play a key role in market intelligence gathering for the Monthly Business Review.
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Initiate and analyze customer surveys, actively managing and responding to customer reviews.
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Contribute ideas and support the execution of corporate social responsibility initiatives.
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Supervise and coordinate with 3rd party marketing agencies to enhance overall marketing efforts.
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Implement and manage lead generation processes.
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Streamline workflows and automation through Hubspot and Salesforce.
Certified Aviation Services | June 2021 - August 2022
Marketing & Media Manager
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Collaborated directly with the sales team to create impactful promotional items, marketing materials, and sales presentations.
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Orchestrated the coordination of trade shows, conferences, and air shows, managing booth setups, marketing materials, and schedules.
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Established and managed Certified Aviation Services' social media presence on Facebook, LinkedIn, and Instagram.
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Developed and disseminated a company newsletter to effectively communicate updates and information.
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Managed internal and external communication channels, ensuring relevance and timeliness.
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Maintained and updated the company website and employee portal to provide current and accurate information.
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Designed and produced various marketing collateral, contributing to a consistent brand image.
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Worked with station managers to gather operator/customer information for the Line Station customer matrix.
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Analyzed Aviation Week Reports to identify market opportunities for different divisions.
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Collaborated on CAPA initiatives to explore line station route opportunities.
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Conducted thorough market research on competitors and current customers.
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Contributed to market intelligence for the Monthly Business Review.
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Initiated and analyzed customer surveys and reviews.
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Supported the development and execution of corporate social responsibility initiatives.
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Championed sustainability efforts to make the workplace more eco-friendly, communicating changes effectively.
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Liaised with the Safety Manager to promote and market a culture of safety and environmental consciousness.
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Coordinated with the marketing coordinator to maintain a standardized culture of safety, quality, and value.
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Oversaw and coordinated efforts with 3rd party marketing agencies to maximize impact.
Restaurant Depot West Coast Corporate | Feb 2020
Marketing Coordinator
-
Created marketing collateral
-
Designed graphics for bi-weekly printed ad
-
Coordinated email-blasts, banner ads, and ad-panels in monthly and weekly digital and printed ads
-
Social Media Posts
-
Collaborated with AP for financial allocations
-
Created new company procedures for submission of contracts, funds, and reports.
-
Advertising program reimbursement team leader; point person for vendor contracts, analyzing report data to bill and collect for funds due.
-
Inter-departmental team leader, facilitating the design, inception, and implementation of time-critical projects; responsible in the measuring and reporting of project metrics to multiple high level executives including four different VP’s and the COO.
-
Coordinated vendor demonstration contracts
Signal Hound Spectrum Analyzers | 2019
Marketing Intern
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Managed social media accounts and created social media content for postings
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Created marketing collateral, wallpaper ads, Adwords popups
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Designed business cards, product packaging, and newsletters
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Helped manage marketing schedule and reported to marketing manager
Education
Master of Arts Strategic Communication and Digital Strategy
University of Oklahoma
Bachelors of Science Web Design and Development
Emphasis in Design
Brigham Young University - Idaho
Certificates
Google Analytics Certification
Web Front-End Development
Web Media
HTML5 / CSS3
Creating Web Pages
Associate of Arts Liberal Studies
Fullerton Community College
Additional Skills
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CMS
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Wordpress
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Wix
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Weebly
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Design
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Quark Xpress
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Adobe CC
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Canva
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Vengage
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Prezi
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CRM
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Hubspot
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Constant Contact
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Salesforce
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Social Media Strategy
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Web Content Development
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HTML / CSS
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Microsoft Office
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Slack
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Sharepoint/One-Drive
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Quickbooks
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Type 75 WPM
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Public Speaking
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Theatrically trained
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Voice
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Movement
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Improvisation
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Chamber of Commerce-Irvine Member-2024
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American Marketing Association Member- 2023
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PEI Women's Member- 2023
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Member of Women in Defense, Greater Los Angeles Chapter - 2022
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PTA Presidency- 2019
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Volunteer T-ball Coach- 2016-2019
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Youth Group Leader- 2013-2019