BTC POWER | Present (August 2022 - Present)

Marketing & Communications Manager

• Collaborate closely with the sales team to develop and implement promotional items, marketing materials, and sales presentations for the company.

• Efficiently organize and manage all aspects of trade shows and conferences, including booth setup, marketing materials, meetings, and advertising.

• Oversee PPC and Google Ads initiatives to optimize online presence and drive targeted traffic.

• Spearhead the creation and management of social media accounts across platforms such as LinkedIn, Twitter, and Instagram.

• Take charge of internal and external communication for the company, ensuring a consistent and professional image.

• Maintain and update the company website to reflect current and relevant information.

• Design and produce all marketing collateral, maintaining a cohesive and polished brand identity.

• Conduct in-depth market research on competitors and current customers, providing valuable insights for strategic decision-making.

• Play a key role in market intelligence gathering for the Monthly Business Review.

• Initiate and analyze customer surveys, actively managing and responding to customer reviews.

• Contribute ideas and support the execution of corporate social responsibility initiatives.

• Supervise and coordinate with 3rd party marketing agencies to enhance overall marketing efforts.

• Implement and manage lead generation processes.

• Streamline workflows and automation through Hubspot and Salesforce.

Certified Aviation Services | June 2021 - August 2022

Marketing & Media Manager

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• Collaborated directly with the sales team to create impactful promotional items, marketing materials, and sales presentations.

• Orchestrated the coordination of trade shows, conferences, and air shows, managing booth setups, marketing materials, and schedules.

• Established and managed Certified Aviation Services' social media presence on Facebook, LinkedIn, and Instagram.

• Developed and disseminated a company newsletter to effectively communicate updates and information.

• Managed internal and external communication channels, ensuring relevance and timeliness.

• Maintained and updated the company website and employee portal to provide current and accurate information.

• Designed and produced various marketing collateral, contributing to a consistent brand image.

• Worked with station managers to gather operator/customer information for the Line Station customer matrix.

• Analyzed Aviation Week Reports to identify market opportunities for different divisions.

• Collaborated on CAPA initiatives to explore line station route opportunities.

• Conducted thorough market research on competitors and current customers.

• Contributed to market intelligence for the Monthly Business Review.

• Initiated and analyzed customer surveys and reviews.

• Supported the development and execution of corporate social responsibility initiatives.

• Championed sustainability efforts to make the workplace more eco-friendly, communicating changes effectively.

• Liaised with the Safety Manager to promote and market a culture of safety and environmental consciousness.

• Coordinated with the marketing coordinator to maintain a standardized culture of safety, quality, and value.

• Oversaw and coordinated efforts with 3rd party marketing agencies to maximize impact.